NOAIDI rug celebrates the rich culture and mythology of the Sámi – the northernmost indigenous people of Europe.
The NOAIDI rug is an contemporary interpretation of the Sámi shaman drum, mixed with the colours and embroidery familiar from the traditional Gákti clothing of the Sámi people. Thus, the NOAIDI rug surpasses the typology of a rug, while it converts to a power object with deeper meanings and references.
The Sámi indigenous people of northern Sweden, Norway and Finland used drums in magical rites. The original shaman drums were made in reindeer skin fixed on an oval wooden frame and illustrated with various spiritual symbols. The Sami shaman known as the “Noaidi” would use the drum in spiritual rituals, along with joik and toxins to enter a state of trance. He would enter different supernatural Sáiva destinations and metamorphose into his inner animal. Sáiva Sarva, the reindeer bull, exemplifies an alter ego of the Noaidi shaman as the inner soldier on their psychedelic trips. Destinations are described as far away places, the land of the dead or sick souls and heaven.
Almost all original Sami drums were crushed or burnt by missionaries and their escorts. Only about 70 are known to remain in existence today. The symbols themselves represent aspects directly important to Sámi life and heathenism; gods of hunting, weather and fertility, family symbols, reindeers, fowls and other wild animals, sickness and death, meat sheds, the sun, moon and stars. Rock carvings and rock paintings indicate that Shaman practicing in the Nordic go back to the Neolithic period and even further.
NODUS is an experimental studio and cultural project which combines the oldest tradition in the art of rug-making with visionary ideas from some of the best creative minds. The atelier is organized into different levels: the Limited Edition collection, the High Design Rugs collection, the Allover collection and the Bespoke service. The Limited Edition collection is characterized by high conceptual value and the research behind them. These rugs are art and collector pieces as they are numbered and certificated.
Chiostri di San Simpliciano, Brera, Via dei Cavalieri del Santo Sepolcro 3
New products by designers including Sam Baron, Matali Crasset, Hanna Ernsting & Sarah Böttger, Francesco Faccin, Ineke Hans, Sebastian Jansson, Wieki Somers and Studio Job.
Presentation at the stunning sixteenth-century monastery facoltà Teologica dell’Italia Settentrionale, in one of the most beautiful streets of the Brera district, dedicated to the Knights of the Holy Sepulchre. The surroundings draw a wonderful tension between the Roman Catholic tradition and the Lappish folklore, mythology and shamanism.
FEATURES — hand knotted rug
KNOTS/SQ IN. — 120 (totally approx. 2,4 million knots)
PILE HEIGHT — 8 mm pile height
DIMENSIONS — 200x300 centimeters (available in any dimension)
COLOR — Only pattern
PRODUCTION AREA — India (decorative boarder in Lapland, Finland)
MATERIAL — 90% New Zeeland Wool, 10% Bamboo Silk (details)
DELIVERY TIME FROM ORDER — 3-4 months